After The Carnival of Media Days, SEC Football Coaches Visit ESPN
The nation’s best football conference on the field is also the nation’s best conference off the field. At least when it comes to public relations.
Just a week after holding SEC Media Days – a pre-season fans and press carnival that had more than 1,000 credentialed media – it followed up with aggressive PR move by taking all its coaches to ESPN for a series of interviews with the sports network’s various platforms.
It’s a sold strategy in PR that when the media doesn’t come to you, you go to the media. And, despite the fact that the media just did go to the SEC, the SEC still went to the biggest and most influential college football media outlet in the country.
Perhaps the SEC took its cue from Bear Bryant, who said one of the biggest challenges of success is avoiding complacency.
The SEC went to Bristol the same time that other conferences are holding their preseason media days. So not only the the SEC beat everyone else onto the field, so to speak, by holding its media days last week, it’s taking attention away from those conferences by going to ESPN this week.
It’s almost time to get back on the field, but in the field of public relations, the SEC has already won it all. Again.