New Owners Need to Lower Not Beer Prices But The Price of Parking
If the new owners of the Los Angeles Dodgers want to make a favorable initial impression on fans when they take over the team, the first thing they should do is lower the parking rates.
When Artie Moreno took over the Angels, he gained years of goodwill by lowering beer prices. The Guggenheim Partners could do the same with the Dodgers parking. Frankly, Sideline Sam would like to see it $5-7, but even $10 would be more acceptable.
Having customers pay $15 a pop – and $35 for “preferred” which gets you a whole 10 yards or so close to the gate but also puts you 10 yards or so further away from the exit – is ridiculous. That’s football game prices, not baseball games. If you go 10 times to see the Dodgers, that’s an additional $150 out of your pocket.
Because there is no public transportation to speak of, there is no other option except to drive to the games. There’s no rail service; the only choice is a “Dodgers Express,” which is express in name only. It’s really just a standard city bus with a logo. It runs from Union Station but must travel the same horribly-designed and clogged freeway as the cars, and this can take 20-30 minutes to go a little more than two miles.
So you’re stuck with paying $15. And quite frankly, it stings. Hearing Vin Scully say “Welcome to Dodger Stadium” on a perfect Los Angeles night helps a bit – it’s a little like walking one off after being hit in the leg by a pitch – but the pain is still felt in the wallet long after walking into the ballpark.
Of course, while they are at it, why not lower beer and concession prices? It’s a whopping $10.25 for a domestic draft and $7.50 for wine. That’s more pricey than even The Strand House in Manhattan Beach!
Dodger Dogs are $5 and $6.
Hey Magic – give us a (price) fast break!
UPDATE: Magic Johnson & Co., must have read this article, because at their opening press conference one of the first things they announced was the lowering of parking prices to $10. That’s a smart start, guys!